J.J. Sorrenti

J.J. Sorrenti

Best Life Brands

Categories covered by J.J.

Talks covered by this speaker


Home Care Franchise Outlook C-Suite Panel

About this Speaker

A franchising and retailing expert, Mr. Sorrenti has led multiple companies to award  winning results over the past 25+ years.  

GNC Franchising – ranked the industry’s top franchise 14 years in a row by Entrepreneur Magazine 

Huntington Learning Centers was named a “Top 25 Performing Franchise” by the Wall  Street Journal’s Startup Journal.com. 

Safeguard Business Systems named as “Best and Brightest Places to Work” by North  American Business Roundtable & “Strategic Corporation of the Year” by M&A Advisors.  

Mr. Sorrenti’s experience also includes leading seminars around the United States and counseling  thousands of entrepreneurs (both franchisee and franchisor) about franchising and retail opportunities. 

His most recent roles included being the CEO for Best Life Brands, a portfolio company of four franchise  brands focused on Senior Care (ComForCare/At Your Side, CarePatrol, Blue Moon Estate Sales, and Boost Home Healthcare). He joined Best Life Brands in March, 2020. Prior to that, he was President of Safeguard  Business Systems, a division of Deluxe Corporation (NYSE:DLX). He joined Safeguard at the beginning  of 2009, and he and his team led the Small Business segment at Deluxe in year over year revenue growth  every year.  

He has also been the CEO and member of the Board of Directors for the 325 unit chain Hollywood Tans,  which was the largest chain of indoor tanning salons in the US, where he recruited the entire executive  leadership team. Prior to being CEO at Hollywood Tans, his team accomplished record growth while he  was CEO at Huntington Learning Centers, the pioneer in the supplemental education industry.  

While at GNC, he was a member of the Executive Leadership Team, and had full P&L responsibility for  the Franchising division. He was responsible for developing ongoing support systems and growing the  franchise system from its early inception. During his time there, the Company grew from twenty-five US  franchise stores to over 3,000 franchise stores in 42 countries ($700+ million in system wide revenues).  

In January of 2003, Mr. Sorrenti was selected to be recognized for his professional accomplishments in  Chain Store Age magazine in the publication’s “Rising Stars under the Age of 40” award.  

Mr. Sorrenti resides in Naples, FL with his wife, Jackie. They jointly own a women’s golf retail store chain called Gals on and off the Green with locations in Pittsburgh, PA and Plano, TX . Together they founded a  non-profit charitable organization called “The Gals Scholarship Fund” that has awarded $30,000+ in  education scholarships to women in golf since its inception in 2016. He is also a trustee for the  International Franchise Association Education Foundation since 2019.

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